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Visual Storytelling that turns moments into lasting impressions.

Lance Freeman is a Toronto-based Director of Photography · Editor · Visual Artist working in live painting, film, and fine art for premium brands and cultural institutions.

Partners

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I create live paintings that turn your rooms into stories. Film that translate identity into cinematic visuals. Original works on canvas.

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Live Painting

Galas, brand activations, private experiences.

Film/dp

Film & DP Brand films, documentary, event coverage. Day-rate or project-based.

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Fine Art

Original artwork on canvas or charcoal.

Featured work 

A few projects I am proud of. 

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A note from the FILM MAKER & ARTIST

"I help brands translate identity into cinematic visuals that build trust and elevate perception. With a background as a fine artist, my approach balances creative intuition with technical precision — every frame, pacing decision, and visual choice in service of clarity."

— Lance Freeman

In their words.

"He consistently produced high-quality UGC that felt authentic while clearly communicating our messaging across multiple campaigns — Black Friday, New Years, Flexible Financing. Reliable, creative, easy to collaborate with."

Jessica · LASIK MD

It was an absolute pleasure working with Lance and the promotional videos we produced were exactly what we wanted. His sports background and artistic eye really helped to capture the dynamic movement of physical activity and sports in our spaces. We were able to capture some great content for future use as well. Lance was professional, easy to work with and understood our business goals to produce high quality video content for marketing and promotional use.

- Sharon Ng-Morga 
Director, Brand Strategy & Marketing 
Faculty of Kinesiology & Physical Education, University of Toronto 

"Beautiful content, quick to communicate, and provided even more than I expected. I would work with them again in a heartbeat."

Backwoods Cabin Co.

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